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Boram Um secures place at World of Coffee championship in Athens
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Monday, 20 March, 2023, 08 : 00 AM [IST]
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Brazil
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After three disputed days of intense competition at the Brazilian Baristas Championship, Boram Um’s winning Brazilian Specialty Coffee presentation, stole the limelight – landing him a place at the World of Coffee 2023 fair in Athens from June 22 to 24, 2023.
Um used coffee varieties such as Yellow Bourbon, from the UM Coffee e Co farm, owned by his own family, which is located in Serra da Mantiqueira, in the southern region of Minas Gerais, Brazil. The drinks had sensory notes such as tangerine, plum, white flowers, orange floral, and a balanced acidity.
“I am very happy, I have been working in these competitions for years now and we have three titles, I am very happy to be able to represent Brazil again. Now, we have to study hard for the world championship, the challenge is huge and the objective is to reach the final stage and potentially bring a beautiful trophy to our country,” said Um.
Second place went to Leo Moço and third place to Hugo Silva. The championship, is part of the project "Brazil. The Coffee Nation”, held by the Brazil Specialty Coffee Association (BSCA), and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), and is sanctioned by World Coffee Events (WCE).
“This championship is very important because it celebrates the coming together of Brazilian specialty coffee and the professional barista. Over the years, Brazil has been growing in terms of quality, allowing a better repertoire for the professional barista to offer more options to the final consumer as well as a cup of excellence,” said Vinicius Estrela, BSCA’s executive director.
The 18 contestants were judged on their skills in coffee preparation and presentation, as well as their knowledge of the industry and the products they are using. The quality of the specialty coffee and the presentation of the baristas impressed the judges. “I had one of the best Brazilian coffees I have ever tasted this weekend at the championship. The quality of the coffee, of the presentations, of the performances and the baristas themselves were really, really high,” said Richard Corney, head judge and World Coffee Events representative.
Luiz Salomão, who has been a judge for 15 years, said, “We saw the evolution of the coffee beans, and how baristas are increasingly involved in the entire chain process. The way the baristas created the synergy of coffee with ingredients used in their drinks caught our attention, it shows that they are studying flavours more and more, and what to look out for in order to create a drink with unique sensory notes.”
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