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Kool-Aid & Nike mix flavour and footwear with Morant
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Saturday, 19 April, 2025, 13 : 00 PM [IST]
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Chicago, USA
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Two of America’s most iconic brands – Kool-Aid and Nike – announce an epic, wall-breaking collab that is sure to mix things up on and off the court. The Nike x Kool-Aid Ja 2, a one-of-a-kind sneaker collaboration bursting with vibrant colorways inspired by Kool-Aid’s iconic flavours. The partnership blends sneaker culture, self-expression, nostalgia and ultimate comfort—bringing together NBA star Ja Morant’s signature Nike line with Kool-Aid’s spirit of flavour and creativity.
Inspired by Ja’s life growing up in South Carolina, he wanted the sneaker colorways to nod to the special memories at his grandma’s house. He said, “I remember my grandma always having some Kool-Aid in the fridge and that’s part of my special childhood memories.”
Both brands drew inspiration from Morant’s favourite flavours to help with the design of the shoe. The result is a collaboration that is fun, colourful and energetic, mirroring Ja’s personality on and off the court.
Kristina Hannant, marketing director for ready To drink beverages at Kraft Heinz, said, “For nearly 100 years, Kool-Aid has been a symbol of bold flavour, creativity and fun – bringing people together across generations. Nike and Ja Morant share our passion for self-expression and driving culture, making this collaboration a natural fit. We’re always looking for new and exciting ways for fans to celebrate their love for Kool-Aid, and this sneaker collab lets fans mix their kicks and beverages all in one.”
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