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“We offer products to help businesses maximise shelf life”
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Monday, 16 September, 2024, 08 : 00 AM [IST]
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 Antarctica Equipment is a family-owned business owned by the Mittal family. The company is a well-known manufacturer in the Indian temperature-controlled food display equipment industry. Gaurav Mittal, CEO & director, Antarctica Equipment Private Limited, in an email interaction with Harcha Bhaskar, talks about the company being industry trendsetter, delivering cutting-edge technology and exceptional post-sales service. Excerpts:
Tell us briefly about your company.
Ours is an intergenerational company owned by the Mittal family. With over 34 years of experience, we are a reputable manufacturer in the Indian temperature-controlled food display equipment industry.
Our reputation, technology use, and ability to customise have made us a No.1 choice amongst small, medium, and large food retail outlets in India and abroad.
Our vision is to be recognised as India's leading partner in the temperature-controlled food display market. We aim to achieve this by offering solutions to our customers that have a positive and lasting impact while upholding our commitment to environmental responsibility. Through our journey and achievements, we seek to inspire the industry and set new standards of excellence and sustainability.
We prioritise our customers and deliver sustainable, innovative, and customisable solutions that empower businesses to thrive in the dynamic marketplace.
Our focus is to cater to a wide range of industries, including ice cream parlours, cafes, confectioneries, sweet shops, and bakeries. Our comprehensive product offerings address the diverse display and refrigeration needs of food, drink, confectionery, and gelato retail outlets.
Tell us about your manufacturing facility.
We have invested significantly in plant and equipment and have adopted international manufacturing best practices. Our commitment to continuous improvement has been recognised by manufacturers of global brands FPG and IFI, who have awarded us licences to manufacture and distribute their respective equipment in India and adjacent markets.
What are the different and innovative products you offer?
Whether you're operating a small café, a bustling restaurant, or a large-scale food retail outlet, our customised refrigeration systems are designed to meet your specific needs and maximise the shelf life of your perishable goods. Rely on us to deliver dynamic refrigeration solutions that keep every bite fresh, ensuring your customers experience the highest satisfaction with every delicious morsel.
We bring the best of world offerings to the market.
- Future Products Group Limited: Based in New Zealand, FPG is a globally trusted brand for premium temperature-controlled food and drink display cabinets.
- Ifi S.p.A.: World's most awarded display solutions for gelato parlours, pastry shops, and the entire food sector. Their products, made with premium components, exemplify Italian excellence in food and beverage preservation technology.
- Valmar Global d.o.o.: Brings 40 years of expertise in ice cream production machinery, offering the best of artisan batch freezers and pasteurisers, dosing machine, and professional multifunction emulsifiers for gelato and ice cream.
- GEMM srl is a global leader in commercial blast freezers, renowned for their efficiency and high quality. Additionally, they are celebrated for their expertise in professional refrigeration, providing top-tier refrigerated equipment designed for the catering sector.
- Antarctica Equipment: Your choice for high-quality temperature-controlled displays for food and beverages. With the promise of preserving freshness in every bite, we also offer customised solutions tailored to customer needs.
What makes your company different?
Our unwavering commitment to customer satisfaction sets us apart. We pride ourselves on being industry trendsetters, delivering cutting-edge technology and exceptional post-sales service that ensures equipment longevity and maximised uptime. Operating with the highest ethical standards, we build trust and foster long-term relationships with our clients.
Are you planning to introduce anything new in view of the mood in the market?
Working with companies that lead in cutting-edge technology, we are thrilled to introduce several exciting new products from our partners:
- FPG: Visair series are cleverly designed innovative solutions for c-store and supermarket environments that come in 3 variants: refrigerated, heated, and dual zone.
- Ifi S.p.A.: Tonda is the first ever round, rotating display case in history from today that now redefines gestures of taste in the world of gelato.
- Milia, put your creations in the spotlight. A display that helps you present your gelato and pastry creations with unparalleled elegance.
- Valmar Global: We bring the new Easy TTi hot and cool combi-system, Dosy 3 dosing machine, and Valmix 20 multifunction emulsifier, enhancing ice cream and gastro product processing.
- GEMM srl: Introducing the New Runner series, advanced blast freezers that preserve the freshness of food with maximum hygiene and flexibility: these appliances allow professionals to manage the production process and avoid waste of food, offering considerable advantages in terms of time and cost reduction.
These products reflect our commitment to innovation and excellence in the industry.
What about plans such as expansion, diversification, collaboration, and so on?
We plan to expand our team, enhance our distributor network, strengthen our technical team, and look for ways and means to reach our customers more effectively. Another key focus this year is to strengthen our presence in the ice cream industry, supermarkets, QSR, and convenience stores to drive growth.
Tell us about the R&D that goes into your products.
Our partner principles largely shape our R&D efforts. We collaborate closely with them on market validation, gathering and sharing customer feedback to help design products that suit the market.
Give us some strong points about your products?
We offer premium quality products with cutting edge technology to help businesses maximise the shelf life of your perishable goods. Some salient features that help our offerings stand out are:
Innovative Products: Our products incorporate the latest refrigeration and cooling technology advancements, ensuring optimal performance and energy efficiency.
High-Quality Materials: We manufacture our display cabinets and equipment with premium-grade materials, enhancing durability and longevity.
Customisable Solutions: Our products are designed to be highly customisable, allowing businesses to tailor their display and storage solutions to their specific needs and preferences.
Energy Efficiency: Our equipment features energy-efficient designs that reduce operational costs while minimising environmental impact.
Superior Temperature Control: Advanced temperature regulation technology ensures precise control for maintaining ideal conditions, preserving the quality and freshness of your products.
Innovative Design: Our product range includes state-of-the-art designs that perform exceptionally and enhance your business space's visual appeal.
Reliability: With decades of industry experience, our equipment is renowned for its reliability and consistent performance, even in the most demanding environments.
User-Friendly Features: Our products are designed with ease of use in mind, featuring intuitive controls and maintenance-friendly designs for hassle-free operation.
Comprehensive Support: We offer robust customer support and service to ensure our products meet your needs and expectations throughout their lifecycle.
Sustainability: Our commitment to sustainability is reflected in our energy-efficient solutions and eco-friendly practices, contributing to a greener future.
Tell us about your price points.
Our pricing strategy is designed to deliver exceptional value tailored to our customers' needs and budgets. We offer solutions across categories from commercial to professional. Each category is crafted to meet varying requirements, ensuring that we provide the best fit for each customer.
Competitive Pricing: We strive to offer competitive prices that reflect our equipment's high quality and advanced technology. Our goal is to ensure that you receive excellent value for your investment.
Flexible Options: We provide a range of products at different price points, allowing you to choose solutions that best fit your budget without compromising quality or performance.
Customised Solutions: For businesses with specific needs, we offer customised solutions that can be tailored to your exact requirements. Pricing for these bespoke options is discussed on a case-by-case basis to ensure optimal fit and value.
Transparent Pricing: We believe in transparency and provide clear, detailed pricing information so you know exactly what to expect and can make informed decisions.
Value-Added Services: Our pricing includes value-added services such as comprehensive customer support and maintenance, ensuring that you receive ongoing assistance and long-term satisfaction.
Investment in Quality: While our prices reflect our products' premium quality and innovative features, we are committed to helping you achieve a favourable return on your investment through enhanced efficiency and performance.
Who are the key clients to whom you cater your products to in the HoReCa industry?
Some of the key clients that we cater to are Costa Coffee, Tim Hortons, Paul, Theos, Lopera, Sugar & Spice, Om Sweets, Theobroma, PVR Cinemas, McCafe, Laduree, Delifrance and Karachi Bakery.
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