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Aashirvaad Bikaneri Besan teams up with Rupali Ganguly to celebrate family bonding
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Friday, 06 September, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Aashirvaad, has launched a heart-warming new TV campaign starring actress Rupali Ganguly. Set against the nostalgic backdrop of monsoon, the film brings to life simple yet profound joy of family bonding over a plate of crispy, golden pakoras made with Aashirvaad Bikaneri Besan.
It is made from 100% chana dal sourced from Bikaner, Rajasthan. It is then processed using state-of-the-art Air Classifier Mill (ACM) technology to preserve the aroma and consistent granulation in a contactless end-to-end process which ensures hygiene. It undergoes 45+ stringent quality tests and checks.
The company said that it gives lump free batter that mixes easily during preparation stage which leads to visually appealing and delicious dishes. The product essence is captured in a very slice of life family TVC topped off with a tagline, "Aashirvaad Bikaneri Besan – Swaad Khub Bhaaye, Ghaanth Nahi Bas Ghulta Jaaye,", emphasising the product’s promise of a lump-free, batter that enhances the flavour and texture of your dish.
Anuj Rustagi, COO, staples & adjacencies, ITC Ltd., said, "Through our new TVC, we are not just showcasing the product Aashirvaad Bikaneri Besan, but also celebrating the moments that make family bonding special. Our commitment continues to be in providing great quality offerings that helps cherish such memorable family moments, and we believe this campaign will be well-received by our consumers."
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