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Allied Blenders & Distillers partner with Ranveer Singh for new business venture in luxury spirits
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Saturday, 14 September, 2024, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Ranveer Singh will be an equity partner with the market leading Allied Blenders and Distillers Limited (ABDL), in a new business venture to offer a portfolio of premium brands. ABDL announced their Board approving the formation on September 4, 2024.
‘I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realising the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people,” Singh said.
Alok Gupta, managing director, Allied Blenders and Distillers Limited, said, "At ABDL, we have believed in the power of innovation. This new venture, with the major impact personality like Ranveer Singh, represents our commitment to bring together simply the best. With him as our business partner and a creative mentor, we are confident that our luxury products will resonate with consumers."
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