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Back with a bang in Bangkok
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Monday, 05 September, 2022, 08 : 00 AM [IST]
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Kimberley Fernandes, Mumbai
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Vitafoods Asia is back in person in Bangkok and online as well. This year the trade fair is co-located with Fi Asia. The event takes place at Queen Sirikit National Convention Center (QSNCC), Bangkok. The trade fair takes place from October 5 to 7, 2022, in Bangkok, Thailand and from September 26 to October 10, 2022 – Online.
Vitafoods Asia first launched in 2011 in Hong Kong and this year is the10th edition of the show. The ambition back then was to help drive the nutrition industry forward by sharing the latest in science and innovation, ultimately supporting the health of consumers both regionally and around the globe. Today, Vitafoods Asia is the only nutraceutical event in Asia to offer insights into the entire supply chain, from raw materials to finished products. This year’s co-location with Fi Asia, will attract over 500 international suppliers and 21,000 business leaders from across the nutraceutical and food and beverage industries – all of whom come together to collaborate, network, and share knowledge for future business success.
Vitafoods Asia covers a whole range of themes from across the nutrition supply chain – from sustainability to the health areas that matter most to consumers.
Julien Bonvallet, group brand director, Informa Markets, the orgnisers of the show, said, “This year is the first time Vitafoods Asia will be held in person after Covid-19, so visitors can expect to see an in-depth exploration of the key themes and trends that are emerging in the industry as a result. For example, lockdowns put a spotlight on mental health across the Asia-Pacific region, and as a result consumers are prioritising both physical and mental health more equally than ever before. The agenda at Vitafoods Asia will dive into how the nutraceutical industry is best positioned to support consumers in this quest, sharing insights into the market opportunities, the formats that are most in-demand, and the latest scientific research into which ingredients are most effective for supporting mental health.”
Return of Favourites
This year’s show sees the return of many long-time favourites, including the New Products Zone, where visitors can learn about the industry’s most cutting-edge innovations and market successes in ingredients, raw materials, and finished products. It will also see the return of Themed Resource Centres, exploring Probiotics and Omega 3s, where visitors can deep dive into these trending ingredients and meet businesses that can provide solutions to help them best respond to consumer needs. And of course, the show will feature the ever-popular Main Stage, where experts shed light on the nutrition industry’s hottest topics – including market data, holistic health, sustainability marketing strategies, and diversity and inclusion in the nutraceutical workforce.
“Also new for this year is our innovative hybrid format – combining an online platform with the in person event in Bangkok – which offers an even larger platform for brands, growers and manufacturers to expand their horizons and connections. The online platform is available in advance of the in person event, so not only can visitors explore exclusive content and find potential new partners using our data-driven matchmaking tool, they can also plan their in person visit and set up meetings in advance, maximising their experience at the show,” said Bonvallet.
Key Points for Visitors
- Source thousands of ingredients, raw materials, services and functional food & beverages
- Find product development solutions
- Network with industry peers
- Explore the latest trends
- Meet technical experts
“Covid-19 travel restrictions are still in place in some countries in APAC, but for 2022 we’re anticipating 21,000 visitors will come together to network and collaborate across the in person event in Bangkok and online. The addition of the online platform enhances the accessibility of the event, so that anyone can take part, regardless of their local or regional circumstances,” stated Bonvallet.
Exhibitors at Vitafoods Asia come in all shapes and sizes – from large multinationals to SMEs and start-ups. “This year, we’re expecting 200 exhibitors from across the world – including Japan, Korea, Malaysia, Spain, India and France – to take part in Vitafoods Asia,” added Bonvallet.
Key Points for Exhibitors
Exhibitors Get the Opportunity to Explore Four Key Sectors
- Ingredients & Raw Materials
- Discover trends and innovations in health & nutrition
- Branded Finished Products
- Source distributors, retailers and suppliers
- Contract Manufacturing & Private Label
- Meet suppliers and source white-label products
- Services & Equipment
- Engage with a wide range of specialist solution providers
Benefits of Attending
Get connected with industry leaders in-person and online, discover new technology and innovative ideas, and accomplish multiple business objectives.
Source thousands of ingredients, raw materials, services and functional food and beverages
Find product development solutions
Discover new global suppliers
Network with industry peers
Explore the latest trends
Meet technical experts
International Pavilions
Vitafoods Asia 2022 will feature the return of the International Pavilions, showcasing the latest innovations in nutraceutical products, raw ingredients and functional foods and beverages from around the globe, so visitors can discover new country-specific opportunities. Key Pavilions include Spain, which will feature the likes of Aurora, Catalysis and Marnys, while exciting companies such as Vesta Nutra, Alfa Vitamins Laboratories Inc. and Pharmactive Biotech will represent USA. The Pavilions will also feature companies from the APAC region, including New Bellus, GenMont and Synbio which will showcase some of the latest nutraceutical developments from Taiwan.
Sessions, Talks and Discussions
The Vitafoods Asia agenda has been designed to cover a breadth of key challenges, trends, and industry developments across the APAC region to inspire manufacturers to make their next business move. Sessions will cover everything from sustainability, regulatory challenges, the influence of the microbiome on holistic health, and the trending formats across the region, such as innovative supplement and functional beverages.
As ever, trending consumer health concerns will shape many of the discussions at the event. The show will feature sessions with insights from leading companies like Mintel discussing the opportunities for personalisation in APAC, and Innova Market Insights on why consumers are moving towards more natural health solutions. Elsewhere, mental wellbeing will be discussed as a top trend, with Herbal Pharmacist and Deakin University highlighting nutrition’s role in supporting mental health. Gut health and the potential of the gut microbiome in unlocking holistic health is another topic visitors can expect to hear a lot about, with talks from Danone and Nutriconnect, amongst others. And immunity of course remains front of mind for consumers, with the Healthy Marketing Team giving one of many talks on what consumers are looking for from immunity support in 2022. “This is just the tip of the iceberg in terms of the topics the sessions at Vitafoods Asia will cover,” trailed off Bonvallet, on a concluding note.
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