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BL Agro kicks off World Food India 2024 with pavilion inauguration & launch of Nourish Pulses
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Friday, 20 September, 2024, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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BL Agro, a leading name in India’s FMCG sector, made an impactful start to World Food India 2024 with the grand inauguration of its pavilion by Chirag Paswan, Minister of the Ministry of Food Processing Industries (MOFPI), as the chief guest. The first day of the event, held at Bharat Mandapam in New Delhi, saw an enthusiastic response. Industry leaders and attendees engaged in the interactive and immersive experience that the pavilion offered.
The inauguration was a resounding success. Visitors showed keen interest in its journey from humble beginnings in Uttar Pradesh to becoming one of India’s top FMCG brands was particularly appreciated.
The highlight of the day was the launch of Nourish Pulses, the latest addition to its growing portfolio. The company also unveiled a new television commercial showcasing the revamped image of the ‘Nourish’ brand that’s more dedicated to delivering high-quality, nutritious, and hygienic products to Indian households, reinforcing the company’s commitment to health and wellness.
Ashish Khandelwal, managing director of BL Agro, said, “It’s an honour to be a part of World Food India 2024 and to have Chirag Paswan ji as our chief guest. It’s the perfect platform to reaffirm our position as a key player in the food landscape. And to show global investors and companies our vision of creating a sustainable and healthier future. The overwhelming response from attendees has been particularly humbling.”
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