FieldFresh Foods Pvt. Ltd has announced strategic tie-ups for its premium food brand, Del Monte, with online food delivery platforms Zomato and Swiggy as well as door to door delivery application, Dunzo to deliver its range of premium food products.
The products include tomato ketchup, mayo, pasta, olive oil and fruit drinks - to consumers’ homes amidst the continuing lockdown.
As part of the tieup, Zomato has started home delivering Del Monte products in Bangalore and Hyderabad, with Kolkata, Pune, Mumbai and Delhi NCR next on the anvil.
The food delivery service has created a Del Monte store under its new Zomato Market section where consumers can glance through the product range available in their vicinity and place an order for the same on the application itself.
The company’s partnership with Swiggy will ensure safe and secure supply of its products to consumers’ homes, starting with Kolkata and Bhubaneshwar in the East region, followed by Bangalore, Delhi NCR and other major cities over the next few days.
Dunzo is currently doing doorstep delivery for the company in Bangalore with Chennai and Pune going live shortly. One just needs to search for the company in the application and the list of stores and products available nearby get displayed.
Yogesh Bellani, CEO, FieldFresh Foods, said, “In such unprecedented times, we are striving to ensure continuity in the supply of our products to consumers. In our efforts to ensure the same, we have partnered with app-based delivery platforms for smooth and safe delivery of our products across major cities, enabling accessibility and convenience for the consumers.”
These products will be available at Del Monte’s distribution centres from where these partners will pick up and then, ensure safe delivery of these products across cities.
“We are happy to partner with leading delivery startups in this endeavour. This will make sure safe door to door delivery of food items that will help consumers to avoid stepping out and support social distancing, as it becomes the biggest tool for India’s fight against Covid-19,” Bellani added.
All the three tie-ups are operational and have started delivering from April 17, 2020.