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Fanta puts cravings front & centre with Kartik Aaryan
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Thursday, 06 February, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Fanta, the flavourful beverage brand of Coca-Cola India, is back with an all-new campaign, ‘Fanta Mangta,’ featuring the ever-charming brand ambassador Kartik Aaryan. This campaign celebrates Gen Z’s pursuit of what they love—because when you crave something this delicious, nothing else will do.
Bringing the idea of, ‘Aur Kuch Nahi Mangta, Sirf Fanta Mangta’, to life, the campaign film flips the script on indulgence - that one moment when the only answer is its lip-smacking deliciousness. With his signature spontaneity and charm, Aaryan makes it the ultimate companion—perfect for every mood, moment, and impulse.
Sumeli Chatterjee, senior category director, sparkling flavours, Coca-Cola India and South-West Asia, said, “A youngster’s life is very busy, but they always find time to attend to their daily cravings. The lip-smacking deliciousness of Fanta is a perfect solution to all cravings. The new campaign Fanta-Mangta is a fun and playful twist to urge teens to take some time out to indulge their cravings. With Kartik Aryan’s charisma and the reimagined 1980’s music, the campaign lives on the nostalgia trend, blending the nostalgia with a touch of modern interpretation.”
Mukund Olety, creative head of StudioX, INSWA and chief creative officer of VML India, said, “When you crave for something delicious, no amount of money, gold or fame can satiate you. You need a Fanta. To bring this thought to life, we have a quirky storyline and a very memorable track that ties it all together. I can’t stop humming.”
"Being part of the Fanta Mangta campaign has been a Fun experience! Fanta makes every moment lively, and exciting. It’s all about enjoying life and embracing what you crave, without a second thought," said Aaryan.
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