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Hari HariBol integrates with ONDC to strengthen rural-urban connection
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Saturday, 14 September, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Hari HariBol Dairy Pvt. Ltd., an Iskcon Tovp incubatee and a leading name in India’s FMCG sector, has announced integration with Open Network for Digital Commerce (ONDC). This collaboration aims to enhance e-commerce accessibility for small and medium enterprises (SMEs) across India, enabling them to connect seamlessly with consumers nationwide.
As part of this, it will use ONDC’s extensive digital infrastructure to bring its range of high-quality dairy products to a broader audience. The collaboration aligns with the company's mission to connect rural India with urban consumers, bridging the gap through accessible digital platforms.
Yachneet Pushkarna, CEO & MD of Hari HariBol Dairy Pvt. Ltd., said, "We are thrilled to join hands with ONDC, an initiative that truly democratizes e-commerce in India. This not only allows us to reach new markets but also supports our vision of empowering rural and tribal producers by providing them with a direct connection to consumers across the country. We believe this collaboration will play a pivotal role in ensuring that our products, rooted in purity and tradition, reach every corner of India. ONDC’s platform is incredibly welcoming and accommodating, making it easier for small-scale entrepreneurs and producers to onboard and scale up. Our goal is to connect rural producers, particularly those from tribal areas, with urban markets, thereby fostering a more inclusive and equitable e-commerce environment."
Thampy Koshy, MD and CEO, ONDC, said, “ONDC, which has been at the forefront of revolutionizing the digital commerce landscape in India, is very optimistic about this integration. Our mission has always been to create an open, inclusive, and democratic e-commerce network that provides equal opportunities for all. Working together with HariBol Foods is a step towards realizing this vision. We are excited to support HariBol Foods in their journey to connect rural and tribal producers with urban consumers, ensuring that the benefits of digital commerce through the Open Network are shared across all sections of society."
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