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iD Fresh unveils new TVC campaign celebrating the ultimate promise of freshness
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Monday, 16 September, 2024, 14 : 00 PM [IST]
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Our Bureau, Bengaluru
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iD Fresh Food, India’s largest and most reputed brand in fresh and natural food products announced the launch of its new and refreshed TVC campaign, embodying the heartfelt premise of ‘a promise is a promise’. The campaign highlights its commitment to delivering the freshest, softest idlis and crispiest dosas.
The campaign draws inspiration from its own journey of overcoming challenges and steadfastly keeping promises, reflecting the brand’s commitment to delivering fresh, natural products free from chemicals and preservatives. It highlights the dedication to maintaining this promise throughout its ongoing journey.
Rajat Diwaker, CEO India, iD Fresh Food, said, “Our new campaign reflects a timeless truth – that a promise made with love should always be kept. Through this video, we aim to showcase not only the quality and taste of our products but also the heartfelt connections they help to nurture. iD Fresh is about more than just food; it’s about maintaining traditions and creating moments of happiness. We understand that today’s consumers value the tradition of home-cooked meals, and with our batter, we’re making it convenient for them to enjoy that experience without compromise.”
Saritha Rajagopal, creative director, iD Fresh Food, said, “The essence of this campaign lies in the promise of delivering the same freshness and taste as a homemade meal. Consumers today seek products that replicate the authentic, homemade taste they love, and with iD Fresh, we’ve ensured that each batch of batter lives up to that expectation. We are excited to present this new TVC, which beautifully captures the nostalgia and joy of enjoying traditional idlis and dosas, made effortlessly with iD Fresh. It’s our way of celebrating the simple yet profound promises that bring families together and the trust our consumers have in us to consistently deliver quality and freshness.”
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