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Kellanova's Cheez-It brand arrives in UK & Ireland
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Saturday, 14 September, 2024, 08 : 00 AM [IST]
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Chicago, USA
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Kellanova (formerly Kellogg Company and maker of Pringles, Cheez-It, Pop-Tarts and more), announced that cheese lovers can finally get their hands on Cheez-It snacks available in nearly 7,000 grocery stores in UK and Ireland. The iconic brand known for its cheesy, crunchy, and satisfying snacking experiences arrives across the pond with a reformulated recipe for Cheez-It Snap'd, featuring an extra thin, crispy texture and distinct flavours to appeal to European sensory and taste preferences.
Tracy Murphy, vice president Europe salty snacks, Kellanova, said, "We have big ambitions for our Salty brands in Europe and for Cheez-It to be a category growth driver because it is unlike any product in the snack aisle thanks to its unique texture and flavours. While Cheez-It Snap'd is a new brand and product in Europe, our goal is to replicate the success the brand has found in US. We're launching with a strong lineup featuring five different pack formats across three unique flavors to allow us to win across many retail channels, serve consumer needs across multiple locations, and generate consumer awareness through showstopping marketing execution."
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