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Morpheus Brandy and 93.5 Red FM's South Side Story 6th edition takes Delhi by storm
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Thursday, 19 September, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Delhi pulsated with the lively rhythms, rich flavours, and vibrant heritage of South India as Morpheus Brandy, the premium creation from Radico Khaitan Ltd., partnered with 93.5 Red FM for the 6th edition of South Side Story. As the ‘Celebration Partner,’ Morpheus Brandy played a key role in turning the Indira Gandhi Stadium into an extravagant celebration of South Indian culture over two unforgettable days, August 31 and September 1.
At the heart of the festivities, its ‘Dare to Dream’ message transcended traditional sponsorship, immersing itself in the vibrant pulse of South Indian culture. With its luxurious, smooth profile, it embodies the timeless artistry and reverence for tradition that South India holds dear. As the ‘Celebration Partner,’ it not only highlighted but also amplified the essence and diversity of South Indian heritage, transforming each moment into a vivid tribute to the region’s rich cultural legacy while inspiring everyone to dream boldly and embrace the extraordinary.
Abhishek Khaitan, managing director, Radico Khaitan Limited, said, “Morpheus Brandy, as Radico Khaitan’s first venture into the premium brandy segment, has not only achieved remarkable success but has also set new benchmarks in the industry. While it initially gained popularity in the Southern states, our vision was always to transform Morpheus into a national brand. With its presence now spanning 25 states, that vision has been realised, making Morpheus the first brandy to achieve true nationwide recognition. Our partnership with South Side Story aligns perfectly with this journey, as Morpheus, a brand cherished by South Indian consumers, is an ideal companion to an event that celebrates the vibrant culture and heritage of the region.”
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