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Mount Everest Breweries appoints Shatbhi Basu as independent director
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Thursday, 12 September, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Mount Everest Breweries Ltd., one of the leading breweries in India based in Indore, announced the appointment of Shatbhi Basu as a non-executive independent director. Basu is India’s first female bartender, recognised by the president of India and the Ministry of Women and Child Development for her contribution in the field.
Basu brings over 40 years of experience in mixology and beverage consultancy. Her journey and passion for the industry will add a fresh wave of creativity and insight to the board. As an independent director, Basu will provide an objective perspective to the Board's discussions, contributing to effective leadership in the areas of company strategy, performance, and risk management. Basu’s understanding of consumer behaviour and beverage trends will guide the brand in crafting beer flavours and experiences that resonate with consumers. Additionally, her experience in training and brand advocacy will boost its reputation and foster valuable industry relationships.
Vedant Kedia, CEO of Mount Everest Breweries Ltd., said, “We’re thrilled to welcome Shatbhi Basu to the Mount Everest Breweries Ltd. Family. Her incredible journey and fresh perspective in the beverage industry promise to infuse our board with new energy and ideas. We’re excited about how Basu’s deep expertise will help us craft unique products, elevate our brand experiences, and lead us to new heights in the ever-evolving market. Her passion and innovation are just what we need to drive our success forward.”
Basu said, "I am excited to be part of MEBL. I look forward to collaborating with the team and working extensively with the company's leadership team and board. I will be guiding the company's leadership team to build its brand and business and create memorable experiences for consumers of MEBL."
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