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Protinex launches an inspiring ad campaign ‘Protinex Hai Toh Mumkin Hai’
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Wednesday, 11 September, 2024, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Protinex, the flagship brand of Danone India has unveiled its latest ad campaign, ‘Protinex Hai Toh Mumkin Hai’, which emphasizes its transformative power in helping individuals achieve their aspirations and lead healthier lives. This campaign reinforces the brand's mission to raise awareness around adequate consumption of protein and inspire people to prioritize overall well-being through healthier choices.
The new ad campaign showcases the vital role it plays in the lives of people from diverse backgrounds, highlighting its support in their journeys towards success and overall health. It artfully incorporates various scenarios in which individuals thrive not only in their academic pursuits but also in their personal lives. For instance, a couple adeptly balances both their professional and home responsibilities. It emphasizes on the brand’s commitment to fostering both individual strength and the strength derived from meaningful relationships.
Additionally, the campaign highlights that it contains 34% protein along with Biotin and other essential nutrients that contribute to overall physical and mental health, and help in improvement in strength post eight weeks of consistent use, along with healthy diet and lifestyle
Sriram Padmanabhan, marketing director of Danone India, said, “We are thrilled to launch this new TVC for Protinex, which beautifully captures the essence of our brand and its impact on everyday lives. Protinex has been a cornerstone of nutritional support in Indian households for over six decades, and with this campaign, we hope to inspire more people to achieve their goals and embrace a healthy lifestyle.”
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