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Reese's new Chocolate Lava Big Cup is erupting with ooey, gooey filling
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Monday, 09 September, 2024, 15 : 00 PM [IST]
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Pennsylvania, USA
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Reese's has perfected perfection once again with its new Chocolate Lava Big Cup. The new dessert-inspired offering provides a rich experience in the form of an extra layer of ooey-gooey, chocolatey filling.
Expanding on the success of Caramel Big Cup, it adds a decadent, delicious, and uniquely combined new product to the brand's fan-favourite product portfolio. Emulating the decadence of the centre of a chocolate lava cake, the new offering gives a rich and gooey eating experience that complements the iconic chocolate and peanut butter combination.
The brand has created the ultimate visual feast, Mt. Reese's – a CGI chocolate and peanut butter lava volcano. The virtual creation of chocolate and peanut butter lovers' dreams brings the decadence of the latest addition to the Big Cup line to Mount Rainier for fans to celebrate the fire new product on social media.
Melissa Blette, senior brand manager, Reese's, said, "On the heels of last year's Reese's Caramel Big Cup launch, we felt the excitement that erupted for the extra layer in our big cup line and wanted to give our fans a delicious experience beyond the everyday. Reese's Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer."
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