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Samantha Prabhu’s Pickleball Team, Chennai Super Champs & 3Sisters together launch sports drink
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Wednesday, 05 February, 2025, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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The Chennai Super Champs, in the World Pickleball League, announced a groundbreaking partnership with 3Sisters, India’s trailblazing non-alcoholic beverage brand. This collaboration marks the launch of India’s first-ever homegrown sports energy drink: the 3Sisters x Chennai Super Champs - Indian Sports Drink, an innovative entrant in the sports refreshment category.
With a shared ethos of energy, endurance, and innovation, the partnership seeks to empower athletes and revolutionise hydration for sports enthusiasts across the country.
In a market historically dominated by international players, the 3Sisters x Chennai Super Champs - Indian Sports Drink is a game-changer. Crafted for everyone playing sports and fitness enthusiasts, this beverage delivers a refreshing twist on Indian flavours. This innovative product is more than just a drink—it’s a celebration of health, performance, and Indian ingenuity.
Nimish, CEO of Adhar Beverages (parent company of 3Sisters), said, “This is our first venture into sports drinks, and we’re thrilled to partner with the Chennai Super Champs. Our goal is to enhance hydration and performance with a drink that truly stands out. This collaboration is an exciting step toward redefining sports hydration through innovation and great taste—taking it to ‘Vera Level.”
Samantha Ruth Prabhu and Himank Duvvuru, founders of the Chennai Super Champs, said, “With pickleball rapidly growing in India, we wanted to partner with a brand that shares our passion for innovation and excellence. 3Sisters has crafted a truly refreshing and functional sports drink that aligns with the spirit of the Chennai Super Champs. We’re excited to bring this to athletes and sports enthusiasts across the country.”
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