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Tata Soulfull launches masala muesli
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Saturday, 21 September, 2024, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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Tata Soulfull, a brand from Tata Consumer Products, a leader in India’s ‘better-for-you’ packaged foods market, has announced the launch of ‘Tata Soulfull Masala Muesli’. This innovative product line represents a bold step in transforming the traditional muesli category with a unique savoury twist, to create wholesome, delicious, affordable, and distinctly Indian breakfast and snacking option. Available in two flavours, 'Mast Masala' and 'Teekha Twist', it aims to redefine the cereal experience.
It is a pioneering product that blends muesli with a flavourful masaledaar twist. Crafted with the goodness of 16% crunchy millets, it breaks away from conventional sweet muesli options and, offering distinctive flavours in the muesli category. It is uniquely designed to be enjoyed with curd, providing a wholesome and satisfying breakfast or snack experience enriched with crunchy millets, wheat flakes, and cornflakes that cater to Indian taste preferences.
The blend of crunchy millets enhances the texture and product profile, providing a high-fibre, wholesome breakfast option. The product is baked, not fried, contains no preservatives or trans fats, ensuring that consumers enjoy a wholesome choice while keeping the Indian taste preferences intact. In a fast-paced world, consumers increasingly seek convenient yet wholesome options. It meets this demand by with a ready-to-eat cereal in two desi flavours.
Rasika Prashant, CMO, Tata Soulfull, said, “Our Masala Muesli is set to be a game-changer in the muesli market. Millets have long been a staple in Indian diets, prized for their health benefits and cultural significance. By infusing this traditional grain with masaledaar flavours, we are not only offering a new taste experience but also honouring the deep-rooted preference for spiced foods in Indian culinary traditions. This approach sets our product line apart from typical muesli options. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers.”
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