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The Organic World unveils major expansion in millet products with 11 new categories & over 70 SKUs
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Friday, 20 September, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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The Organic World, India’s leading responsible retailer and the largest organic and natural retail store chain in the country, has announced a significant expansion of its millet product range. With this strategic move, the company, part of the Bengaluru based Nimida Group, is diversifying its offerings from just two categories - Whole Grains and Flours - into an extensive selection spanning 11 categories and featuring over 70 SKUs. This move marks a pivotal step in the company’s mission to promote sustainable and health-conscious eating.
This comprehensive expansion includes nine new categories: Breads, Rusks, Fresh Batter, Ready-to-Fry Snacks, Snacks, Pasta and Noodles, Breakfast Options, Ready-to-Cook Meals, and Drinks & Juices. This wide array of products is designed to simplify millet consumption and integrate it seamlessly into everyday diets, making it more accessible and convenient for consumers who may be unfamiliar with millet or its preparation.
By introducing ready-to-eat and ready-to-fry millet products, TOW aims to elevate its sales contribution of millet products from the current 4% to a robust double-digit percentage. This expansion aligns with the broader market trends, as the millet-based snacks sector is projected to grow from $2.64 billion in 2024 to $3.84 billion by 2031, with a compound annual growth rate (CAGR) of 5.5% over the period.
Gaurav Manchanda, founder and director, The Organic World, said, “Our expanded millet range underscores our commitment to offering healthier, more diverse food choices. We believe that by introducing millet into a wide variety of products, we are not only responding to the growing demand for nutritious and sustainable food options but also aiming to make millet a staple in every household. Our enhanced product range will provide consumers with a multitude of delicious and convenient options, while also contributing to a healthier planet.”
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