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This Ganpati, celebrate with a twist: Marimbula brings first-of-its-kind Modak Syrup
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Monday, 09 September, 2024, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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In a trailblazing move that harmonises innovation with heritage, Marimbula, a beverage brand by Food Service India, launches its Modak Syrup across Goa, Maharashtra, and Gujarat, just in time for the country to celebrate the Lord of Modaks, Ganpati Bappa. This innovative offer takes inspiration from the beloved Indian sweet, offering a deliciously sweet mouthfeel of nutty coconut and jaggery, infused with the alluring fragrance of cardamom. The perfect condiment, Modak Syrup is sure to add a festive twist to both beverages and desserts, or even pour over pancakes, waffles, or ice cream.
Modak is a traditional Indian sweet, especially popular during the festival of Ganesh Chaturthi. Introducing a syrup with the flavour profile of Modak could appeal to consumers looking to enjoy this festive flavour year-round, not just during the festival. Available on multiple channels, through distributors, and trade partners. Modak Syrup is set to make its mark in the industry.
It brings the historic cultural significance of Ganesh Chaturthi to the forefront, giving us a product both familiar and new. The Indian consumer is primed to explore the confluence of tradition and innovation, and Food Service Industry, a leading b2b food solutions provider in India, is excited to explore the syrup’s versatility across and adoption across both homes and cafes this festive season.
Harshad Jain, brand head at Marimbula, said, “Launching a Modak syrup taps into several compelling ideas and market trends, especially considering the cultural and culinary significance of Modak in India. It provides a way to connect with cultural roots and traditions in a modern, convenient form. It could be used in various applications like drizzling over desserts, adding to milk, or using as a flavouring for coffee or other beverages. One could appeal to both younger and older generations. Younger consumers might appreciate the modern twist, while older generations might appreciate the nostalgia and cultural connection. The syrup can be used as a topping for pancakes, waffles, or ice cream, or even as an ingredient in baking, deeply connected to memories of home, family, and celebrations thus evoking a strong emotional response, making it a comforting and a nostalgic product. At Marimbula by Food Service India, we are always on the lookout for creating innovative flavours suiting the consumer needs across geographies celebrating tradition.”
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