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Vintage Coffee expands operations with strategic entry
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Tuesday, 17 September, 2024, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Vintage Coffee Private Limited, a Wholly Owned Subsidiary (WOS) of Vintage Coffee and Beverages Limited (a BSE-listed company), announced a significant strategic milestone with the opening of its first Premium Café Lounge in Navi Mumbai and the launch of its new e-commerce platform. This move marked the company's expansion into the Indian market and signified a transition from traditional B2B operations to direct consumer engagement.
The company has been manufacturing and exporting Instant Coffee, Roasted Coffee, and Roast & Ground products since 2018. With an impressive track record of acceptance in over 21 countries, the company now aims to bring its unique coffee blends to the Indian market. The new Premium Café Lounge in Navi Mumbai marks the company's strategic entry into India’s hot beverage segment.
Tati Balakrihna, chairman & managing director of Vintage Coffee and Beverages Ltd., said, “Today’s consumers' needs and expectations are changing fast. We are confident that this coffee-loving city will have a great experience with the unique blends of Vintage Coffee, from plantation-fresh coffees to the Lounge format café services. The Master franchisees, M/s. Dhruvatara Marketing Private Limited, have extensive experience and aggressive plans for expanding Vintage Coffee Café footprints across Indian cities and commercial centres as needed.”
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